![]() ![]() But Choi’s application, including the color scheme, is much larger and much bolder. To some extent, she expanded on the transit center’s original graphic branding (the white “M” logo, for example). She met the challenge with a graphical language of simple, familiar symbols: arrows and dash lines. To do that, travelers must be able to see, quickly comprehend, and follow the system’s graphics and signage from a distance and in the midst of a teeming crowd. When experiential graphics designer Youn Choi (now partner and principal at pod a+d) began the process of rebranding the then-new Metro station in Harbor Gateway via an enhanced wayfinding system, she knew the huge challenge she faced: The system had to help move very large crowds of people through the Gateway quickly and efficiently and in an organized manner. Metro Silver Line station, Gardena, California Harbor Freeway Metro Station / Harbor Gateway Transit CenterĮxperiential and Wayfinding Graphic Design | Urban Planning
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